Too Many Choices Can Stop You Cold

Too Many Choices Can Stop You Cold

Last week I went to the store to buy a ceiling fan for my oldest daughter. Her room gets hotter than the others because it’s in the front-corner which gets the sun’s full exposure, and because our A/C unit is on the other side of the house in the attic, so her duct has the [...]

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Think You Know Your Market? Think Again.

Think You Know Your Market? Think Again.

As a marketer, I’m always trying to answer the question “Who is my target market and what outcomes/results are they willing to pay for?” It’s easy to get excited about delivering a new product that you yourself are excited about. Or one that is very close to what you’re already delivering. It’s very hard to [...]

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Why Do So Many of Us Think Poorly Despite Being Smart?

Ever since Noah was tasked with building an ark to save his family and a few hundred animals, humans have performed physical labor! Today nearly everyone I know works with information as their raw material in one form or another. We’re a generation of thinkers. We think about sales numbers, emails to send, products we [...]

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Top 25 Universities for Critical Thinkers

Critical thinking can be defined as the “purposeful reflective judgment concerning what to believe or what to do.” It’s more than a black and white answer; it’s an observant analysis with no set answer, aimed at building thinking skills. While it is a largely lost art in education today, replaced by stock answers from textbooks, [...]

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Thinking Critically About Lebron’s Decision

Thinking Critically About Lebron’s Decision

We’re just a few hours from Lebron James’ announcement on which NBA team he’ll play for next season. Will it be the Heat, Cavs, Knicks, Nets, Bulls – or a surprise team? Some Assumptions: Lebron wants to leave the Cleveland Cavaliers. Lebron wants to play on the best possible team with the best players. Lebron [...]

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Are People With Big Heads Smarter?

Are People With Big Heads Smarter?

Do you have a big head… or a big forehead? I do on both accounts, and until now it’s been a point of embarrassment for me – especially as my hairline recedes. My wife jokes about my head being my most dangerous weapon if I have to defend our family. I usually say it’s because [...]

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